Here at Libre we’ve been enjoying more yoga and creating a new LIbre we’d like to preview!
This past weekend we had an opportunity to share our new Libre design in Boston at the International Association of Yoga Therapy Conference. We were there to share our Libre love and hear about all of the amazing academic peer reviewed yoga therapy research results and practitioners’ experiences. IAYT supports research and education in Yoga and serves as a professional organization for Yoga teachers and Yoga therapists worldwide. Their mission is to establish Yoga as a recognized and respected therapy.
So our new design…. a little more fun and colourful!!
We work with many great partners and one we love is our designer – arithmetic Margherita Porra is the Creative Director and Founder of ‘arithmetic’, a boutique ideas agency with a fondness for brand storytelling, challenging convention & creating design, branding, packaging & websites.
We’ve been working with Margherita since Libre began and are thrilled with her artistic and creative talents. She has conceived our logo design, custom illustrations, packaging design, trade show materials and almost every aspect of our ‘look’.
Margherita has received numerous design awards, including 8 International Gallery Awards, with her packaging design published countless times in the Dieline, Lovely Package, Choi’s Package, Hightone Packaging, Georgia Straight, Fashion Magazine, and featured on Shaw TV.
Our new design … And our new lid….
We’d love your feedback! What do you think about the new design?
We receive many requests for more colourful Libres and this is the design Margherita has again conceived – both the lid design and the starburst graphic. Our current styles will still be available.
Wanted to let you in on our new ideas and we look forward to having stock in September.
Congratulations to Andrea Amy who won a Libre Tea Mug in our Teacher Appreciation Giveaway!